Well, it’s accidentally been quite a while since I added to this blog. Oops. A lot has happened! Most importantly, we added some new products so we’re not “just” mugs anymore! We have insulated wine tumblers and tall skinny tumblers with straws. They’re great if i do say so myself. We’ll be adding more of those in the near future. We started to think that maybe mugs are a little too old-school to appeal to our demographic—even if the saying or design on the mug is funny or relatable, maybe people just don’t really want a mug that bad lol. So we’re expanding the offerings to see how that goes.
We got some good feedback and advice (if you’re reading this down in Austin, you know who you are!) on some changes we can make to the homepage so we’re figuring out the best way to implement those. We basically stopped all out ad spending for now to refocus on what’s been the most worthwhile and go from there, and in the meantime be able to see what kind of organic “free” traffic is coming to the site. Was definitely a wind-out-of-the-sails few days as we saw our site visits plunge as a result of the ads going away. But, alas, we’re turning the so called boat and finding a new heading. How’s that for a cheesy, uplifting analogy? :)
I’m not sure how many people are reading this, but for those who might be, first of all, thank you. And second, I promise not to go this long again in between posts! And by promise, I mean, I’ll try really hard.